Region and Country

I recently realised that there are a lot of corporate websites out there that will ask a user for region/country when visiting, and then forward the user to a different landing page depending on the geographical location of the user. With the technology available today, I sometimes wonder why any of this is necessary at all.

There is such a thing called GeoIP. While it is not 100% accurate, it is largely accurate and is used by certain people like Google analytics to work out where a site’s visitor comes from. It occurred to me that these websites should just use GeoIP to redirect the user to the appropriate landing page instead of asking the user a bunch of useless questions.

This is just a random thought.